STYLE Exhibitions

Volkswagen will present the New Beetle and Up! in Ibiza

08. October 2011 | 17:54
The Volkswagen automobile group will held in Ibiza an international congress to present the New Beetle and the Up!. This conference will bring together in Ibiza from 12 October till 5 November more than 12,000 visitors - international press and representatives of dealers.

Behind the scenes:facts and figures

Volkswagen
Volkswagen
Guest management
− In total, about 11,500 guests from 85 countries will be attending the Beetle and up! Congress Ibiza
− They speak 54 different languages
− About 7,000 overnight stays in 5 different hotels have been reserved for guests and staff.
− Up to 540 guests are expected every day

Bus shuttle/baggage logistics/Cleaning
− Average number of buses used per day: 16 (Scania)
− Baggage logistics: about 11,500 items of baggage are to be handled during the congress
− Manual washing of about 300 vehicles per day
− Logistics: about 200 consignments of materials

The New VW Beetle in Ibiza
The New VW Beetle in Ibiza
Test drives
− 300 demonstration vehicles (VW up! and VW Beetle) will be available
− VW up! in 3 versions :
• high up! "Line B" 1.0 l 55 kW (75 HP) MPI 5-speed 15‘‘
• black up! 1.0 l 55 kW (75 HP) MPI 5-speed 16‘‘
• white up! 1-0 l 55 kW (75 HP) MPI 5-speed 16‘‘
− VW Beetle in 2 versions:
• Sport 2.0 l 147 kW (200 HP) TSI DSG-6 19‘‘
• Sport Turbo “S-Tone” 2.0 l 147 kW (200 HP) TSI DSG-6 19‘‘
− Starting at Ibiza airport, ending at Hotels (Gran Hotel, Aguas de Ibiza, Fenicia Prestige, Ushuaia)

− Vehicle change: Agritourismohotel Atzaró and Benirras beach

Architecture

VW up! in Ibiza
VW up! in Ibiza
Total event and show area, without parking spaces: 21,600 sq. m
Area of locations:

Airport
− Arrivals: 220 sq. m
− Departures: 120 sq. m
− Baggage: 110 sq. m
− Parking: 7000 sq. m

Atzaró
− Welcome lounge: 4500 sq. m
− Catering: 300 sq. m
− Financial Services AG: 500 sq. m
− Parking: 5000 sq. m

Benirras
− Parking: 7000 sq. m

Show hall
− Concourse: 1200 sq. m
− Vehicle tent: 1750 sq. m total, 800 sq. m for vehicles
− Business meeting, incl. office areas: ground floor/1st floor: 2,400 sq. m

El Lío
− Evening event: 1600 sq. m
− Vehicle presentation: 70 sq. m

Ushuaia
− Farewell lounge: 3450 sq. m
− Vehicle presentation: 100 sq. m (stage) + 250 sq. m (r-GmbH)
− Other exhibitors (Bosch, Webasto, Navigon, Navtec): 160 sq. m
− R GmbH/Shop: 230 sq. m
− Competition comparison in tent: approx. 700 sq. m
− Catering: 100 sq. m
− Parking: 3500 sq. m

Vehicle preparation
− Workshop tent: 1000 sq. m
− Cleaning tent: 1650 sq. m
− Technical systems: 27 units, 20' containers
− Parking: approx. 12,000 sq. m

Technical systems

Presentation of VW up!
Presentation of VW up!
− Number of spotlights (estimated): approx. 1,400 lamps
− Total quantity of steel used (estimated): approx. 450 tons (business meeting)
− Turntable with integrated stage for 550 guests > total weight approx. 170 to.

Total length of electric cables in m (estimated):
− Audio systems 10,000 m
− Light systems: 35,000 m
− Infrastructure: approx. 25,000 m
− Video systems: approx. 10,000m
− Booms and rigs in m (estimated): approx. 2500 m of booms

Output of audio system in watts (estimated):
− Business Meeting: output of amplifiers approx. 25.000W
− 3 sound directions – Surround Sound effects

Jürgen Bushe      Volkswagen
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