{"id":13307,"date":"2016-10-25T12:33:30","date_gmt":"2016-10-25T10:33:30","guid":{"rendered":"http:\/\/bsrumybg.myraidbox.de\/en\/?p=13307"},"modified":"2022-06-07T16:37:59","modified_gmt":"2022-06-07T14:37:59","slug":"sigma","status":"publish","type":"post","link":"https:\/\/ibiza-style.com\/en\/sigma\/","title":{"rendered":"Sigma \u2013 Planet Earth\u2019s foremost drum\u2018n\u2019bass duo"},"content":{"rendered":"

We caught up with Cam Edwards and Joe Lenzie, better known as Sigma, in late July, hours before they were due to perform at Amnesia. A lot of doors have opened up for the drum \u2018n\u2019 bass duo in the last few years after their singles \u2018Nobody To Love\u2019 and \u2018Changing\u2019 topped the Official UK Charts back in 2014. Collaborations with Paloma Faith, Rita Ora, and most recently Take That have established Sigma as a genuine household name. Primetime television performances have also become commonplace, with appearances on TFI Friday, The X Factor, and the BBC\u2019s Sports Personality of the Year show helping to amplify Sigma\u2019s accessible drum \u2018n\u2019 bass message.<\/p>\n

\u201cOpening the BAFTA TV Awards with Labrinth was probably the most surreal thing we\u2019ve ever done,\u201d Cam smiles. \u201cThe audience was packed with business magnates and media personalities like Lord Alan Sugar and Sir David Attenborough. It was a great experience, but also kind of weird seeing people like that watching you while you\u2019re dropping a drum \u2018n\u2019 bass tune!\u201d<\/p>\n

Earlier this summer, Cam and Joe looked as though they were about to register their third Number One single after collaborating with pop group Take That. Surprisingly, however, \u2018Cry\u2019 fell short of the top spot. \u201cTo launch a big single like that you need a big TV slot on the Graham Norton Show or The X Factor,\u201d Cam continues. \u201cBut unfortunately the TV performances we had planned didn\u2019t end up happening. If you don\u2019t have that kind of TV exposure it\u2019s hard to get the initial bump the single needs.\u201d<\/p>\n

A recent change in the way the UK Charts are compiled may also have hindered the ascent of Sigma\u2019s latest release, as the effectiveness of the music industry\u2019s \u2018on air on sale\u2019 policy continues to divide opinion. \u201cThe charts have changed massively in the last six months,\u201d Joe explains. \u201cYou used to have a long lead up of presales going into your first week of release to allow marketing buzz to develop, but now as soon as people hear about the record they can buy it. Streaming has also changed things massively and music that wouldn\u2019t necessarily have been as big a couple of years ago is doing really well.\u201d<\/p>\n

\u201c\u2018Controller\u2019 by Drake reached number two in the charts,\u201d Cam adds. \u201cIt wasn\u2019t even a single. We\u2019re not trying to hate on Drake \u2013 we love his tunes \u2013 but the charts don\u2019t really reflect sales anymore, it\u2019s all about streaming. If you\u2019re a big artist like Drake, Rihanna or Calvin Harris it\u2019s a good thing, but if you\u2019re an up-and-coming band and you don\u2019t have that massive fan base it makes it a lot more difficult to get that top ten spot.\u201d<\/p>\n

Interestingly, Sigma\u2019s next assault on the charts may (or may not) feature superstar singer\/songwriter Craig David. \u201cCraig is one of the nicest guys in the industry and his outlook is refreshingly positive,\u201d Cam concludes. \u201cWe\u2019ve been in the studio with him, but at the moment we\u2019re not sure if those tracks will ever see the light of day. All we can say is that we\u2019re interested in working with as many of the people we respect as possible\u2026 and Craig David is definitely one of them.\u201d<\/p>\n

www.sigmahq.com<\/a><\/p>\n<\/div><\/div><\/div>

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