{"id":14529,"date":"2017-07-07T13:49:19","date_gmt":"2017-07-07T11:49:19","guid":{"rendered":"http:\/\/bsrumybg.myraidbox.de\/en\/?p=14529"},"modified":"2022-06-06T15:54:19","modified_gmt":"2022-06-06T13:54:19","slug":"sam-divine","status":"publish","type":"post","link":"https:\/\/ibiza-style.com\/en\/sam-divine\/","title":{"rendered":"Sam Divine \u2013 Cultivating Eden"},"content":{"rendered":"

Like so many young English dance music fanatics who make the pilgrimage to Ibiza every summer, when Sam Divine first set foot on the island back in 2005, she did so with a record box and a suitcase but with no great plan. \u201cAll I knew was that Ibiza was the place to be if you wanted to make it as a house music DJ,\u201d Sam recalls.<\/p>\n

Sam\u2019s rise to the top started at Hush, a popular party bar situated in San Antonio\u2019s notorious West End. \u201cAt the end of the summer, Hush offered me a residency,\u201d Sam explains. \u201cThe following year I was DJing six nights a week, doing all the programming and learning how to run events. Then, in the winter of 2009, I was working in a record shop in London. I bumped into one of the A&R guys from Defected. I\u2019d been going to Defected every Tuesday night in Ibiza, so I knew all about the brand. In truth, I was religious about it. I was invited backstage at Pacha to meet the Defected crew. That\u2019s where I met label boss Simon Dunmore.\u201d<\/p>\n

In 2010, Simon asked Sam to manage his Defected parties at Pacha. \u201cThings were happening so quickly,\u201d Sam continues. \u201cI was warming up at Caf\u00e9 Mambo every week, picking the artists up from the airport. Before long, I was one of the main residents, which meant playing more or less every Defected show.\u201d<\/p>\n

After staging massive full-season residencies at Pacha, Ushua\u00efa, BoOom! and most recently Amnesia, this year Defected have resettled again \u2013 this time to Eden. The news caught everyone by surprise when it was first announced. Initially, even Sam raised an eyebrow.<\/p>\n

\u201cRavers usually head to DC10, Amnesia or Playa d\u2019en Bossa,\u201d says Sam. \u201cSan Antonio has always been more commercial. But over the years, Playa d\u2019en Bossa has become very high end. They\u2019ve done it up really nicely, but it can be expensive. San Antonio has also been redeveloped \u2013 the Marina and the promenade look fantastic \u2013 but it\u2019s nowhere near as pricey. That\u2019s why most young ravers choose to holiday in San Antonio. And it\u2019s the young ravers that Defected really wants to attract. The crowd that used to go to Defected at Pacha has since moved to Glitterbox, but the kids who are listening to Defected are all based in San Antonio. And this summer we\u2019re going to be right on the doorstep \u2013 myself, MK, Dennis Ferrer \u2013 all the old school Defected DJs, alongside new talent like Jacky and Amine Edge & DANCE. Looking at the programming, I think Simon has been really clever. The balance is perfect! And I\u2019m really excited to get back to San Antonio, which is where it all started for me 10 years ago.\u201d<\/p>\n<\/div><\/div><\/div>

Catch Sam at Defected on June 4, 11, July 2, 9, 23, 30 and September 17, and also at Cream at Amnesia on June 22. Sam\u2019s D-Vine Sounds insignia will also host the Next room at Eden on selected dates.<\/span><\/p>\n<\/div><\/div><\/div>

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