The fashion industry called out William\u2019s name as soon as he moved to Paris. William is a 23 year old model, fairly recent on the fashion scene yet already sought after. His down to earth attitude seems to rule the space around him and makes you feel as if you\u2019re talking to a childhood friend. His career in modelling began 6 years ago and 2 years ago he naturally evolved into a fashion influencer. Even with William\u2019s rising popularity he continues to remain an enigmatic character.<\/p>\n
\u201cI moved from my parents house to Paris to be in the centre of the fashion contacts. I have a passion for modelling,\u201d William shares with me how much he enjoys being able to put his audience in a mood and evoke a certain emotion through fashion photography.<\/p>\n
I asked him to recall his first impressions of the island: \u201cI first came to Ibiza to shoot a fashion campaign for Jean Paul Gaultier in winter. Honestly, I didn\u2019t want to go, I thought, \u201cWhat is there to do in winter?\u201d William shrugs in doubt. \u201cBut of course the hotel we stayed in was incredible!\u201d he beams,\u00a0 \u201cAnd the cruise campaign we shot on a yacht\u00a0was spectacular. I quickly picked up on the specific vibe of Ibiza, everything slows down here and people are super friendly. \u201d<\/p>\n
The colours of the landscape had a great impact on his visual content, producing images that popped off the screen, invoking all types of styling opportunities. \u201cIbiza has such an aesthetic colour palette, it is ever changing with the colours of the sunset and the season. Take the very basic landscape of Ibiza, the hills and the sea and you already have 50% of your shot, now you only have to create a mood, then put together a look that goes with the chosen mood and voil\u00e1!\u201d<\/p>\n
Even though Ibiza is an ancient island, the fashion industry is only now discovering the island as a travel destination for fashion campaign production. \u201cThe locations here make for a perfect stage set-up, creating a ready to shoot backdrop almost everywhere,\u201d William describes the appeal of Ibiza from a photography stand point. \u201cMore models come here to work with the biggest brands and this is also attractive to many international fashion influencers.\u201d<\/p>\n
We brought up the subject of Ibiza party culture and how it has influenced the fashion scene. \u201cMainstream festivals like Coachella – brought festival fashion to Ibiza.\u201d We laughed about how many people\u2019s die-hard choice to follow the sound of music brings them directly to Ibiza\u2019s dance floor from Coachella, all the while wearing crystal adorned body suits. \u201cAnd that\u2019s a true commitment to fashion!\u201d – Will exclaims.<\/p>\n
I asked will to describe his current visit to the island:\u00a0 \u201cOn my second arrival to the island, organised by Ask Alexea, I explored how fashion and lifestyle can meet destination travel and luxury real estate,\u201d he explained – \u201cthere are so many architectural design works of art that people live in, it only makes sense to live an art worthy lifestyle in them, dress and behave according to a depiction-worthy life.\u201d<\/p>\n
William continued to share how on his trip he did exactly that: stayed in multiple places, styled and directed Ibiza lifestyle inspired photoshoot:\u00a0 \u201cWe started in Aguas de Ibiza Hotel in Santa Eulalia which gave us the high end luxury aesthetic in the turquoise mood and then moved onto La Pandilla in Ses Salines,\u201d which gave the new luxury look and feel, reflected in the minimalism of natural textures and colours emanating from the materials used in the construction of the hotel. Both created a contrast against each other and gave inspired\u00a0ideas on how to showcase his content, style the look and initiate engagement from his community, from which we had gained a great response.\u201d<\/p>\n
I wanted to know if William had discovered something new on his trip here and where he was looking forward to going next. \u201cWe visited the Crystal Mountain in the north of the island, that was a new experience for me.\u201d Mentioning that perhaps he found the origin of Hippie Chic. \u201cWith my work I always travel, next week I shoot with Dior a new luxury luggage campaign and the week after I am with Prada.\u201d<\/p>\n
To summarise Williams’ vibe in a nutshell:\u00a0 \u201cLife is art and everything is here to help us express ourselves, our clothes, our words, our thoughts, our actions. To create, live and capture those aesthetic moments with your friends is rewarding in many ways. I consider my followers also my friends and am always happy to meet them in real life .\u201d<\/p>\n\n\t\t