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<\/p>\nDaniela Agnelli, the influential fashion expert\u00a0explains\u00a0why co-founding the leading sustainable fashion hub on Ibiza\u00a0housed inside the Six Senses Luxury Resort was destined to happen.<\/p>\n
It\u2019s easy to see why. Those who know, know, that fashion has been weaved into her whole life. Daniela Agnelli is the voice behind the style advice inside the globe’s most prestigious magazine \u2013 Vogue. Her creative talent saw her launch Vogue Arabia and Vogue Poland, as well as being the style editor at Vogue Greece. Formerly the fashion editor for the\u00a0UK\u2019s\u00a0Telegraph for 15 years, she\u2019s always followed fashion, but, when Daniela made the transition to peaceful North Ibiza, from London\u2019s city streets where fast fashion pollution was looming \u2013 it was fashion that followed her.<\/p>\n
\u201cIt was very organic\u201d she said, when I asked if there was anything that kept her awake at night during the elaborate project of transforming a once empty room opposite the Six Senses five-star hotel reception desk, into a luxury boutique for sustainable fashion. \u201cNot really\u201d she said, \u201cit was meant to be\u201d.\u00a0Already firmly by her side was dear friend and business partner Tiffanie Darke, fellow fashion journalist (Britain\u2019s\u00a0The Sunday Times and Harrods Magazine) who\u2019d co-incidentally just completed a study of sustainable fashion at Cambridge University.<\/p>\n
Harnessing decades of experience with a joint passion to make positive change in a \u201cpolluted industry\u201d the innovative speech on fashion sustainability undoubtedly impressed Jonathan Leitersdorf,\u00a0owner of Six Senses Ibiza. His\u00a0ethereal\u00a0resort, popular with the rich and famous and \u201cconscious community\u201d was globally awarded for its sustainable architecture and eco-friendly practices.<\/p>\n
\u201cAgora is a physical experience, this isn\u2019t something that could work online, you should see, touch and feel the fabrics.” The meaning behind the concept and Greek word Agora, is market place or gathering place. \u201cWe also host regular events and talks from selected brands to discuss important themes around sustainable fashion and lifestyle.\u201d<\/p>\n
What makes Agora really special is that you get access to the fashion editor\u2019s personal top picks and must-haves, reminiscent to a magazine and echoing the past of Daniela and Darke. Often referred to as a \u201clive magazine\u201d it\u2019s about hearing brands stories from both founders and the helpful staff happy to inform clients on sustainable attributes and origins.<\/p>\n
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Every detail inside Agora is thought provoking \u201cwe have jewellery brands that use a different approach; with recycled gold, gold extracted without chemicals and ethically sourced stones, such as\u00a0Makal\u00a0and Temple Jewels. We opt for silk from suppliers who offer vegan or peace silk, whereby the silk worms don\u2019t die in the process\u201d.<\/p>\n
Natural ropes hoist up and display the former Vogue fashion editor\u2019s favourite handbags, such as the 2024 Casadei exclusive basket. Dominating another wall, a rare collection of decorative masks hand-made in Panama \u2013 buy one and you\u2019ll not only help the tribe\u2019s livelihood, you\u2019re guaranteed to be the centre of attention at a party or social gathering.<\/p>\n
Located at the tip of Ibiza\u2019s north overlooking stunning Xarraca bay, Agora is by no means limited from the rest of the island\u2019s fashions. \u201cWe bring fashion to the client so they don\u2019t need to travel\u201d. With show-stopping designs from much-loved Annie’s located in Ibiza\u2019 city, Agora caters to every kind of fashionista \u201cAnnie’s is a good fit as she uses things like recycled sequins. Our values are based on four chapters \u201cRent, Reduce, Restore and Recycle\u201d.<\/p>\n
It\u2019s evident the responsible fashion advocates encourage borrowing, as an alternative to buying.\u00a0\u201cCinderella\u201d\u00a0is about going to that Ibiza ball and getting dressed up to the nines. The modern Cinderella\u2026\u00a0however\u2026\u00a0isn’t going to the ball\u2026 (this is Ibiza darlings) \u2013 she \/ he is preparing for DC10. \u201cWe have clients who like to rent a one-off piece to party at DC10″, Daniela reveals. \u201cWe once had a client staying at the Six Senses who rented a different dress every night of the week.\u201d It makes sense, why squeeze multiple, delicate dresses in your luggage, when you can easily pick one up to rent, wear it and give it back the next day and do your bit for the planet?<\/p>\n
\u201cMany of our\u00a0brands like Another Tomorrow were established following environmental changes and clothing\u2019s impact on the earth. CDLP from Sweden make all their swimwear from recycled ocean plastic waste, at no extra cost, whereas, for luxury fashion houses such as Valentino, converting into something totally sustainable would cost so much money.”<\/p>\n
Non-hotel guests are welcome to visit Agora now in its 4th year, as well as the monthly Artisan market held on Agora\u2019s sunny terrace. \u201cIt\u2019s free for them to pitch up here \u2013 we like to showcase Ibiza\u2019s\u00a0local creatives who have learned their craft that\u2019s been passed down from generation to generation \u2013 we are celebrating the beauty of the handicraft\u201d.<\/p>\n
My visit to Agora\u2019s diverse blend of super-brands Chloe, sustainability pioneer Stella McCartney and friend of Daniela\u2019s, with Spanish born Loewe alongside smaller brands, was educational and uplifting. With dozens of artisans plucked straight out of Ibiza’s vibrant (yet comparingly scruffy San Jordi market), it reflects Agora’s values and the inclusivity that makes Ibiza appealing to millions.<\/p>\n
Sustainability is always in fashion and shopping at Agora, is definitely a fashion addiction you can be proud of.<\/p>\n\n\t\t