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<\/p>\nWhat do you get when you mix three Italian creative men, a\u00a0wealth\u00a0of fashion, twenty\u00a0years of cocktails and\u00a0a slice of nudity served on the cobbles. The sophisticated concept bar and restaurant\u00a0Room Service,\u00a0is an eye-opening and mouth-watering place\u00a0for rendezvous on\u00a0the cobblestone drag, and authentic old quarters\u00a0of\u00a0Ibiza town. \u201cIt comes alive here after dark\u201d says co-founder Riccardo Vimercati, whilst casually sitting on the terrace as if he were a client, with Japanese paper lanterns swaying to his left and straggly electricity wires adorning an apparently neglected dwelling, in true San Penya gypsy style, to his right.\u00a0After leading most of his life in Italy\u00a0and New York, Riccardo was\u00a0intrigued\u00a0by Ibiza and\u00a0Dalt Vila\u00a0the area holding history wall to wall \u201c…with international people, passion and energy\u2026\u201d<\/p>\n
Room Service\u00a0opened its doors in July 2023 and tells a story by its three founders – Fashion photographer Riccardo Vimercati, who has portrayed the most beautiful women in the world for important brands and magazines, Roberto Rossi, cocktail \u201cbricoleur\u201d and Andrea Greci with background in Fashion and Design communications.\u00a0 The result is a cool hang-out that can be found more often in cities like New York, Milan or Paris \u201cWe felt there was a gap in Ibiza\u2019s nightlife, a spot where you can enjoy high-end cocktails, accompanied by good food. Ibiza has a big club scene\u2026.but what if you don\u2019t want to go to a club\u2026 fundamentally,\u00a0this called for the sort of\u00a0effervescent\u00a0bar\u00a0we\u2019d like to visit, Riccardo tells me.\u00a0\u201cI got straight on the phone to my trusted friend and interior\u00a0architect Michele Gentini.\u00a0The cosy and\u00a0provocative interior features\u00a0military green walls, antique wood boiserie and round tables. A long onyx marble table oozes elegance and is the perfect spot for dinner. \u201cMichele deliberately maintained the original bar structure with counter bar stools from where you can enjoy a good cocktail or a good wine and bite to eat. Our Ibiza layout is reminiscent of some bars in New York or LA\u201d Riccardo tells me. Dominating the walls are jaw-dropping black and white unpublished portraits of female models \u201cthere is a fine line between vulgarity and elegance and I try as a photographer to bring elegance to it\u201d.
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\u201cWhat\u2019s your favourite cocktail?\u201d I ask, \u201cmine’s the Negroni\u201d Riccardo replies. Slowly sipping on my Negroni poured by charming frontman Roberto, I quickly\u00a0shifted\u00a0to\u00a0swift gulps\u00a0enjoying its smooth and irresistible flavour,\u00a0with gin, sweet vermouth and Campari. Roberto who previously collaborated with 1930 in Milan, Danico in Paris and Amalur Ibiza, shares the idea\u00a0behind the brand \u201cIt\u2019s tailor-made and ready to serve, a high-level service. It’s our job to know our client’s favourites”.\u00a0 The inspiration for “Room Service\u201d’ comes from the three founder\u2019s personal passions, research and frequenting bars around the world.\u00a0I confide in them of my mixed thoughts about mixing cocktails “actually it’s more about the quantity of drinks that we should be conscious of”. Wouldn’t it be cool to try them all? I\u00a0joked\u2026. genuinely unknowing about the luxuries of Room Service “We have the answer to that, we have a tasting menu so you can sample half – for half the price of course\u201d.\u00a0 The cheeky motto \u201cDo Disturb\u201d can even be seen stamped on the oversized ice cube inside my aperitif – clearly, it’s all about the details. \u201cSo, what is it about the\u00a0Negroni cocktail\u00a0that’s special?\u201d I ask them. \u201cListen, I was in Ibiza and I took a bottle of Hierbas back to the U.S. with me. I opened it at my Williamsburg apartment and it just tasted so different, ” Riccardo says. Roberto adds \u201cWe use high quality products and yeah it’s the complete experience, the atmosphere, the music\u2026\u00a0imagine\u00a0if you were to drink this right over there\u201d as he pointed to the narrow street – \u201cit wouldn’t taste like this!\u201d.
\nAndrea Greci, entrepreneur in the Fashion and Design communications sector, before co-founding Room Service, ran a communications agency in Milan for many years that dealt with PR, photo and video production, for some of the most important Italian companies in the sector. \u201cCommunication is an integral and fundamental part of this enterprise. The Instagram platform is completed by photos and content that represent the line of thought, the vision, the flavour, the light that contains our photographic subjects and expresses our brand identity.<\/p>\n
So how did it all begin? \u201cWell, Riccardo used to come into the bar where I worked in Milan, so I sold him the Negroni cocktails! and we\u2019ve been friends ever since”. Did you ever disagree over anything? \u201cNo\u2026. we all have a common point of view, our styles match, but we have very different skills, I mean, I would never be telling Roberto how to make a cocktail. This is our first bar and we\u2019re open in the winter which our regular locals appreciate. We envisage bringing the brand to more cities, or distributing our own products like our \u201cNegroni\u201d which will soon be a personalized bottle \u2013 perfect for hotel businesses\u201d.<\/p>\n
There will always be room for one more at Room Service with adventurous, charismatic and open-minded Riccardo, as your gin. Balancing in the mix, charming Roberto embodies the sweet vermouth, which concocts Andrea as your Italian signature liqueur, the Campari.<\/p>\n\n\t\t