Every once in a while, come along a person whose passion and love for what they do is enough to take your breath away. One such person is Santi Serra, who has taken his natural raw passion and deep connection with his horses and other animals to another level, becoming a globally renowned performer, travelling the world with his Sercam Shows.
On a recent visit to Ibiza, he put on a mesmerising display for the Alegria Natural Horse Academy equestrian centre at Noah’s Garden, a fluid and seamless performance incorporating his horses and dogs, which was truly a joy to behold. Santi explains that he feels a strong connection with Ibiza, and that being on the island makes him alive, He holds a long term dream to perform in the sand at one of the islands beaches, for him, this would be a magical experience. Born and raised in Barcelona, his main business and home is in the city, but he has travelled the world with his performances, as far and wide as Hong Kong and the USA, where audiences are entranced by the unique display of showmanship and his obvious love and deep rooted connection with his animals.
He tells us that, being born into a family of horse lovers, horsemanship is truly in his blood. The horses, he says, know that his heart is full of love and respect for them, which is why the connection runs so deeply. He works closely with his brother and business partner John, and the title of Sercam Shows is a combination of their family names. Santi was riding horses before he could even walk, and over the years, developed his natural riding skills, becoming a professional rodeo rider at the tender age of 14. Whilst Santi is the visible face of Sercam shows, it is very much a family business and he and his brother are a closely knit team.